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Social issues awareness program for road safety, Pakistan

Location: Pakistan

Client: National Highway Authority

A social issues awareness program aimed at developing and implementing community road safety campaigns, improvements in road safety enforcement mechanisms and development of road safety pilot schemes for towns and urban centres along N-5.

Roughton was appointed to provide consultancy services to meet the following requirements:

  • Identify key issues
  • Identify high risk groups
  • Identify main messages concerning road safety
  • Develop a communication strategy and implementation plan
  • Design a community-wide awareness campaign
  • Design traffic safety education programs to be implemented with community-based organisations
  • Provide technical assistance for community based traffic management schemes and traffic safety enforcement plans
  • Develop methods for monitoring and evaluation
bus passenger
Pakistan road safety